Each end of the year, finalize the end of the order, the implementation of the purchase price in place, looking for new customers the following year ... ... Traditional business sales staff are always the busiest group of people. However, located in Hengsheng Science and Technology Parks in Qianzhou Street, Huishan District, Wuxi Zhonghengdaoyao Textile is another way to build an "Internet Mall", 8 months of sales will exceed 80 million yuan, which is almost a local Large-scale textile enterprises a year's output value. Not only that, innovative marketing model has also attracted many peers hope to join the platform for the transformation of the marketing model. This is not a gimmick for internet marketing, but a real evolution in the textile industry.

Textile and garment enterprises undoubtedly belong to the traditional industries, but the traditional can play a new tricks. Twenty years ago, Zhu Jianjun, CEO of Zhonghengdaoyao Textile, entered the industry, "At that time I was able to break through the telephone charges of one million yuan a month and imagine the high cost of communication." In 2004, the Internet just started to emerge. When most textiles Enterprises are still visiting customers, when the price war, Zhu Jianjun quietly established the first fabric site, the first year will benefit millions of dollars. Zhu Jianjun tasted the sweetness have opened up the yarn, fabric sites, has become a network with the spot platform of gauze integrated service providers.

With the further development of the Internet economy, Zhu Jianjun realizes the need to integrate the complicated data of textile products, reduce the time for finding specific products and make the customers at a glance. In March of this year, Evergrande launched the "Textile Gauze Mall" in the textile industry and has now realized more than 80 million yuan of real-time online orders and has not been able to recover the debt. Reporters open the APP, free to enter a latitude and longitude specifications, immediately pop up on the page all the parameters in line with the product at a glance. It is reported that the company spent more than 10 million yuan to introduce the most advanced SAP system to ensure the stability of mass product data and no Caton query experience. Operation so far, already has 657 registered customers, last month also on-line mobile version of the mall, to further expand the scope of the radiation of textile electricity supplier. "We did the calculation and hired 10 salespeople at the same time to create up to a quarter of net sales value." Zhu Jianjun introduction, the current network sales accounted for only 4% of GDP, huge room for growth in five years and strive to improve To 30% share. The good news is that many of the original partners saw the business opportunities, the Hengda Yao Textile thrown platform sales involved in the "olive branch."

For the "Internet + Textile" understanding, Zhu Jianjun think can not stay in the development of websites, APP such marketing tools, but also the need for accurate analysis of big data. "A few years ago cotton prices plummeted, only a year, each ton of cotton fell more than 10,000 yuan, years of partners have identified me to be bankrupt." Zhu Jianjun not willing to give up, he organized technical staff to accumulate years of users Accurate analysis of the data, timely and new forms of cooperation with foreign customers, thus surviving the crisis. Next, the "textile gauze mall" also needs to develop cross-border e-commerce. While expanding overseas markets, it is another accumulation of foreign data resources. "The combination of high-quality products and the internet will enable enterprises to remain invincible." Zhu Jianjun said that in order to ensure the high quality of textile raw materials, the company deliberately set up a yarn mill in Xinjiang to produce stable yarn and fabric products.