At present, with our economy entering a new normal, light industry has entered a new stage of development. Consumer upgrades, "area" opened a new space of market development for light industry, intelligent manufacturing, "Internet +" provides a new upgrade for light industry, the government administrative decentralization, light fee reduction tax cuts for the development of light industry released to new vitality. At the same time, raw material prices, financing difficulties, financing your remain, industry profit rate is low, the low-end shortage problem of excess production capacity, supply of high-end still prominent, the international market downturn, trade protectionism looked up and significant impact on the industry. "China's light industry is in a critical period of transition and transformation of new and old functions. The situation at home and abroad is still severe. It is urgent to re-establish the new advantages of light industry competition." The ministry's chief engineer zhang in Beijing for a few days ago wisdom light peak BBS, points out that the current situation, light industry enterprises, leading companies to promote innovation and development ability, in particular, continue to promote the "two" depth fusion, vigorously promote the intelligent development of light industry.

In the light of the new situation, China's light industry industry enterprises can take the initiative to take the initiative, China light industry federation President zhang chong and put forward four Suggestions.

First, implement the "three products" strategy and lead consumption upgrading. In recent years, the living standard of the people has been improved, and the high and high-end consumer demand has been increasing, and the demand for consumer supply has been higher. In order to adapt to the improvement of consumer demand, the state has carried out special operations of consumer industry "three products". Kevin chang and propose, light industries enterprises should strive to increase product variety, product research and development, strengthen the optimization of the structure of varieties, rich product function, meet the needs of customers personalized, diversified, deep; We should set up fine production concept, improve quality standard, strengthen quality management and improve the overall quality of light industrial products; We should vigorously develop brand cultivation, develop independent brands, maintain brand image and create more light industrial brands. In order to keep the purchasing power of high-end consumers in our country, we should lead the consumption upgrade with the rich variety, excellent quality and famous brand.

Second, promote the integration of "two" and build a smart light industry. The new technology revolution is causing industry change, the Internet, big data and cloud computing, artificial intelligence information technology continuously achieved new breakthroughs, transformation and upgrading of China light industry innovation and development have great opportunities. Light industry enterprises to promote the depth of industry and information technology integration, speed up the development of intelligent decision-making, wisdom ability to execute the intelligent manufacturing equipment, speed up the development of intelligent home appliances, such as intelligent lighting wisdom light industrial products. To speed up the introduction of the whole life cycle management, customer relationship management, supply chain management information system, enhance the level of enterprise intelligent operation and strive to build intelligent manufacturing, products, operating with wisdom, wisdom life wisdom of light industry.

Third, through "One Belt And One Road", deepen production capacity cooperation. International production capacity cooperation is an effective way for China's light industry to do a great deal. The development of "One Belt And One Road" has created new opportunities for China's light industry enterprises to accelerate the "go out". In 2016, the export volume of China's light industrial goods to countries along the One Belt And One Road reached us $145 billion, accounting for 26.3% of the total export volume of light industrial goods. With the further development of One Belt And One Road, the future of production capacity cooperation is more promising. Light industry enterprises to pass through all the way "area" construction deepening cooperation capacity, in-depth studies of the differentiation of countries along the demand, through direct trade and investment, the construction of industrial park, realize effective link light industry advantage capacity and the local market, driving the development of the internationalization of China light industry.

Fourth, stick to innovative development and cast a hundred years of foundation. Innovation is the inexhaustible driving force for the development of enterprises. Light industry enterprises should take the strategic direction of long-term development, advance the layout, exploit and innovate, and preempt the future development. Kevin chang and points out that light industry enterprises to use the current intelligent manufacturing, new energy, new materials in areas such as innovation, promote manufacturing equipment, production mode, the innovation of the product function, using the current forms of industry and commercial forms of innovation, promote the innovation of the management mode, marketing mode, service mode, cluster innovation leading force, enhance core competitiveness, promote sustainable vitality, efforts to build China's light industry enterprises in one hundred.